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Strategic Plan 2023 – 2033

Aspirations for the future. Guidelines for everyday work. See where the UNC Charlotte School of Professional Studies (SPS) plans to go: our goals, objectives, and potential activities for the next half decade or so.

Our Mission
We ensure that all learners, regardless of age, level of experience, or previous education, have opportunities to learn, grow, and achieve their personal and professional goals with a UNC Charlotte education.
Our Vision
Everyone deserves lifetime access to education that enables a lifelong journey of personal and professional growth.

Planning to Be Indispensable

Chancellor Gaber says, ”Every great city has a great university. UNC Charlotte is Charlotte’s great university.” Our Strategic Plan builds on this idea, outlining how SPS will make the University even more indispensable for learners around Charlotte in the coming years.

Developed collaboratively following a comprehensive self-assessment in 2023 and aligned with the University’s Shaping What’s Next strategic themes, the plan focuses on expanding access, accelerating workforce readiness, enhancing teaching and learning, and reinforcing UNC Charlotte’s role as a vital partner to the area’s people and industries.

Check out the plan’s four themes below.  Each theme is accompanied by specific goals, measurable objectives, and potential actions that SPS may take to drive a decade’s worth of progress.

Theme 1
Establish Charlotte as the region’s top choice for learners of all ages.
Theme 2
Advance student success through high impact teaching and learning innovation.
Theme 4
Promote Charlotte as a national leader and the region’s premiere transformational education destination.
Theme I

Establish Charlotte as the region’s top choice for learners of all ages.

Goal A – Provide a comprehensive portfolio of in-demand educational programs to meet the needs of individual learners throughout the Charlotte region.
  • Objective 1: Engage in future-focused program expansion to maintain a competitive advantage that is responsive to industry and community needs.
  • Objective 2: Serve the Charlotte region youth and community through year-round academic enrichment and college- and career-readiness programming.
  • Objective 3: Modernize program offerings and champion process improvements in the academic enterprise to better serve learner demands.
Goal B – Actively drive enrollment growth as the premier talent development solution for the Charlotte region.
  • Objective 1: Develop strategic partnerships with businesses in the Charlotte region.
  • Objective 2: Offer tuition benefit partnerships for employers to achieve their talent development goals as their employees attain degrees.
  • Objective 3: Expand employers’ awareness and access to SPS professional credit programs and custom training solutions.
Goal C – Attract and retain Learners through student support, services, and technology infrastructure that improve student experiences, persistence, retention, and career readiness.
  • Objective 1: Support learners in creating a pathway toward lifelong learning goals through Charlotte’s offerings.
  • Objective 2: Formalize Credit For Prior Learning opportunities for learners.
  • Objective 3: Develop a campus-wide microcredentialing strategy to align to the needs of learners of all ages and at all stages.
  • Objective 4: Ensure that learner-facing staff within and outside SPS can speak to the whole learner and leverage the variety of SPS program offerings for maximum benefit.
  • Objective 5: Engage and support learners throughout their learning journeys.
  • Objective 6: Develop efficient and accessible administrative processes for admission, registration/enrollment, advising, graduation, records maintenance.
Goal D – Maximize The Dubois Center as a gateway for community engagement.
  • Objective 1: Positively enhance public awareness of the Dubois Center at UNC Charlotte Center City and, by extension, UNC Charlotte.
  • Objective 2: Develop connections between the University and the community through the Dubois Center’s programming and usage.
Theme II

Advance student success through high impact teaching and learning innovation.

Goal A – Champion the transformation of teaching and learning at Charlotte.
  • Objective 1: Lead innovation in teaching and learning.
  • Objective 2: Develop and maintain a strong portfolio of high quality, student-ready online courses.
  • Objective 3: Create engaging instructional media for learning.
Goal B – Lead the innovation of academic infrastructure.
  • Objective 1: Improve and increase the utilization, operation, and support of learning spaces and environments.
  • Objective 2: Lead the campus strategy to vet, invest in, adopt, and maintain state-of-the-art, enterprise academic technology infrastructure that supports all curricular delivery options.
Goal C – Partner with faculty, chairs, deans to promote their continuous professional success, development, and satisfaction.
  • Objective 1: Create professional development opportunities for individual faculty, departments, and colleges.
Theme III

Embrace an Unrelenting Focus on Quality and Excellence.

Goal A – Ensure Learner-centered experiences by putting the Learner first in all SPS efforts.
  • Objective 1: Focus every SPS team on quality programs and services for Learners of all ages by the adoption of the Student First Framework.
  • Objective 2: Champion evidence-based teaching and learning strategies.
  • Objective 3: Advocate a culture of care for Learners.
  • Objective 4: Measure student outcomes data to ensure student success and improve Programs.
Goal B – Make SPS an awesome place to work.
  • Objective 1: Establish the SPS as an organization of continuous improvement.
  • Objective 2: Promote a Person-First and team-oriented organizational culture and values that ensure employee engagement and empowerment.
Goal C – Ensure the continued quality and viability of on-going Programs.
  • Objective 1: Measure Program performance and student outcomes to implement continuous improvement strategies.
  • Objective 2: Development and implement a data use strategy for SPS performance improvements.
  • Objective 3: Collaborate with SPS partners to establish quality benchmarks, evaluate courses and Programs, and make data-driven decisions that further Learner success.
Theme IV

Promote Charlotte as a national leader and the region’s premiere transformational education destination.

Goal A – Raise the visibility of the SPS brand portfolio to all stakeholders.
  • Objective 1: Develop a deeper, relational understanding of SPS’ stakeholders.
  • Objective 2: Communicate SPS’ products and services clearly.
  • Objective 3: Manage the SPS brands.
  • Objective 4: Reinforce the value of SPS brands and employees.
Goal B – Position SPS as central to the University’s mission and structure for impact, visibility, and thought leadership.
  • Objective 1: Advance SPS and university missions through thought leadership and dissemination.
  • Objective 2: Establish formal communication channels that University-based stakeholders can rely on.
  • Objective 3: Explain the leadership roles SPS serves for the University.
Goal C – Develop an actionable brand strategy for SPS sub-brands, products, and services to inform marketing and recruiting efforts, Program management decisions, and new Program development plans.
  • Objective 1: Develop brand guidelines for use of SPS sub-brands.
  • Objective 2: Continuously analyze Charlotte’s competitive position to drive decisions for greater impact.

Glossary

Just so we are all on the same page, here’s what our plan’s important phrases mean.

Affinity Programs

Programs or benefits designed to engage specific groups—like alumni, employers, or professional associations—and strengthen connection and value.

Competency

A learner’s ability to demonstrate relevant knowledge, skills, and abilities upon completion of a learning experience (program, course, module).

Comprehensive Learner Record

A digital document that provides a complete picture of a learner’s skills and achievements across their entire learning journey, including academic courses, co-curricular activities, internships, and other experiences, allowing them to showcase their competencies beyond traditional transcripts to potential employers or further education institutions; essentially, it’s a verifiable record of their knowledge and abilities in a machine-readable format. (1EdTech)

Credit for Prior Learning (CPL)

CPL is college credit that students can earn for skills and knowledge they’ve gained outside of a traditional classroom. Includes noncredit activities like volunteering, community service, or independent study; employer training; standardized exams like CLEP, DSST, or AP; Industry certifications, licensures, or registries; Military service or training; Student-created portfolios (UNC System Policy)

Learner Success Strategies

Intentional and evidence-based approaches, resources, and practices designed to support learners in achieving their educational objectives, aligning with institutional goals, and fostering personal and professional growth.

Learner(s)

A person actively seeking knowledge or skills through participation in a School of Professional Studies (SPS) offering.

Learner’s Lifecycle

Within the context listed, the term is defined as the entirety of the learner’s engagement with the School of Professional Studies (SPS) from the point of prospective inquiry and exploration to enrollment and registration; to their active learning and progression, to graduation/completion; and then on to continued upskilling and lifelong learning opportunities. The learner lifecycle also alludes to the fact that learners represent all ages from youth programs through post-career learning.

Multi-Modal

Multiple delivery lengths or delivery formats.

Portfolio Review Process

As an option for credit for prior learning, learner’s can earn academic credit through a portfolio review process where leaners demonstrate that they meet the outcomes of a course though life or work experiences. Evidence is usually required as part of the portfolio.

Program

A structured and purposeful set of courses, experiences, and outcomes designed  to achieve specific educational objectives, align with institutional goals, and meet the diverse needs of learners and stakeholders.

“Signature Events” for Youth

Standout, mission-driven experiences uniquely designed to showcase the excellence and impact of Youth and Summer Programs at UNC Charlotte, foster community engagement, and create memorable opportunities for learning, growth, and connection among participants and stakeholders.

School of Professional Studies (SPS) Brands

A unified and impactful identity that communicates the value, mission, and contributions of SPS to its diverse stakeholders. This definition focuses on elevating brand awareness, fostering consistency, and showcasing the importance of SPS employees as brand ambassadors.

School of Professional Studies (SPS) Sub-Brands

Individual programmatic or service-based identities under the SPS umbrella that serve distinct target audiences, address specific educational needs, and align with SPS’s overarching mission and values. These sub-brands maintain unique attributes while reinforcing the SPS parent brand, ensuring consistency, clarity, and strategic alignment across marketing, program management, and development efforts.

Student First Framework

A set of guidelines and operating principles, identified within each SPS unit, that guides prioritization of effort, operations, and communications to actively promote a students-first mindset

Student(s)/Participant(s)

“Students” and/or “participants” can be defined as diverse and motivated individuals actively engaged in learning experiences designed to achieve personal, professional, or academic goals while contributing to the broader mission of the institution.

Tuition Benefit Partnerships

An initiative that engages Charlotte-region business and community partners to choose UNC Charlotte for their employee education needs. The primary focus is on driving enrollment through employee utilization of employer tuition benefit programs. However, the broad scope is advocating for enrollment in professional development programs and custom training too.

Whole Learner

Potential and actual students in various stages of life and encompassing all levels of program interest.